Juan Cabanzón, founder of Rooters, combines a Gastronomy degree from the Basque Culinary Center and a Master’s in Wine Tourism with hands-on experience in Michelin-starred kitchens and top European wine estates. Since 2019, he has crafted bespoke tours exploring Northern Spain’s wine and culinary heritage. From Rioja’s vineyards to Basque txakoli, his sustainable journeys celebrate local traditions, small producers, and authentic experiences.